Skip to content
Ali Zarreh
Enterprise Retail & supply chain

Assortment Space Optimization

Lead Data Scientist & MLOps · H-E-B

Response-curve forecasting plus mixed-integer optimization that decides how much shelf each product section gets in every store.

runtime (9 h → 75 min)
−86%
compute cost (approx.)
−90%

The problem

Every store has a fixed amount of aisle space. Deciding how wide each product section should be — including widths a store has never tried — is a forecasting and an optimization problem at once.

What I built and led

  • Led a two-stage hierarchical XGBoost model (segment to store, monotonic constraints) that forecasts response curves for every candidate width.
  • Formulated a PuLP mixed-integer optimizer that reallocates each store's space to the highest-return sections under merchandising constraints, solved in parallel across stores on Databricks/Spark.
  • Delivered it through a self-service Streamlit dashboard, and rebuilt the preprocessing, feature engineering and compute layers.

Results

  • −86% runtime (9 h → 75 min)
  • −90% compute cost (approx.)
All enterprise work
Enterprise Retail & supply chain

Retail Demand Forecasting Platform

A 22-repository GCP platform forecasting SKU-store sales and promotional redemption for ~350 stores over an 89-week horizon.

~50% lower WMAPE vs. legacy

  • Forecasting
  • MLOps & platforms
  • Machine learning
Enterprise Retail & supply chain

Markdown Optimization

Price-elasticity forecasting and a constrained optimizer that recommends multi-week discount schedules merchants adopt as-is.

+11% markdown revenue (latest benchmark)

  • Optimization
  • Forecasting
  • Machine learning
Enterprise Retail & supply chain

Electronic Fulfillment Center Forecasting

A 21-day, hourly forecast of orders and units for every fulfillment-center and store pair, feeding staffing and capacity planning.

~14% WMAPE in staging

  • Forecasting
  • MLOps & platforms

Open to consulting, advisory roles and select projects.

Need this on your problem?

I work directly with teams to design, build and ship AI, forecasting and optimization systems — and stay through rollout.

Search zarreh.ai