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Ali Zarreh
Enterprise Retail & supply chain

Retail Demand Forecasting Platform

Lead Data Scientist · H-E-B

A 22-repository GCP platform forecasting SKU-store sales and promotional redemption for ~350 stores over an 89-week horizon.

lower WMAPE vs. legacy
~50%
pipeline runtime
−72%
stores, 89-week horizon
~350
on-demand promo forecast
25–30 s

The problem

Planners needed SKU-by-store forecasts for regular and promoted items far enough ahead to plan buys and promotions, and the legacy model was both less accurate and slow.

What I built and led

  • Led a cross-functional team of data scientists and engineers, setting technical direction and MLOps standards across 22 repositories.
  • Built the production models: LightGBM for weekly SKU-store sales and promotional redemption (benchmarked against XGBoost and a Temporal Fusion Transformer) and ARIMA+ for daily demand, trained on Ray in Vertex AI, served via BigQuery ML and fed by Dataform feature pipelines.
  • Designed the evaluation and explainability layer — leakage-audited backtests by category, promotion and horizon week, plus SHAP dashboards for planners — and an experimentation platform.
  • Delivered an on-demand Cloud Run forecasting API returning per-promotion forecasts in about 25–30 seconds.
  • Earlier, led modeling for the legacy promotional forecasting platform this replaced, and helped refactor it from R and Scala to PySpark on AWS, cutting its runtime by nearly 70%.

Results

  • ~50% lower WMAPE vs. legacy
  • −72% pipeline runtime
  • ~350 stores, 89-week horizon
  • 25–30 s on-demand promo forecast
All enterprise work
Enterprise Retail & supply chain

Markdown Optimization

Price-elasticity forecasting and a constrained optimizer that recommends multi-week discount schedules merchants adopt as-is.

+11% markdown revenue (latest benchmark)

  • Optimization
  • Forecasting
  • Machine learning
Enterprise Retail & supply chain

Assortment Space Optimization

Response-curve forecasting plus mixed-integer optimization that decides how much shelf each product section gets in every store.

−86% runtime (9 h → 75 min)

  • Optimization
  • Machine learning
  • MLOps & platforms
Enterprise Retail & supply chain

Electronic Fulfillment Center Forecasting

A 21-day, hourly forecast of orders and units for every fulfillment-center and store pair, feeding staffing and capacity planning.

~14% WMAPE in staging

  • Forecasting
  • MLOps & platforms

Open to consulting, advisory roles and select projects.

Need this on your problem?

I work directly with teams to design, build and ship AI, forecasting and optimization systems — and stay through rollout.

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